In the journey of Vietnam’s Oud industry, true value is not created by fragrance alone. It is also shaped by the way humans choose to treat nature. At HAGA Oud, every Aquilaria Crassna tree is more than a source of...

Recently, HAGA Oud had the pleasure of welcoming students from Nguyen Truong To High School as part of their Learning and Experiential Activity Program, under the theme of Career Orientation and Company Visit to Hoang Giang Agarwood Co., Ltd., for...

The GCC region – from the high-end boutiques of Dubai to the traditional majlis of Muscat – has a profound appreciation for Oud and the “quiet strength” it represents. This International Women’s Day, we celebrated the women of HAGA Oud...

At HAGA Oud, we believe that business success goes hand-in-hand with community support. As the Lunar New Year (Tet) approaches, we are honored to contribute to the local welfare, ensuring that every family can experience a warm and joyful festive...

The Oman Perfume Show 2026 has officially concluded, leaving the halls of the Oman Convention & Exhibition Centre (OCEC) in Muscat filled with the lingering, majestic scents of the Orient.  This year’s sixth edition was the largest to date, featuring...

Vietnam – 2026: HAGA Oud has introduced its new look, marking a new chapter in the brand’s long-term journey of authenticity, heritage, and trust.   A natural evolution shaped by time The new visual identity of HAGA Oud is not...

Rooted in a traditional craft, HAGA Oud was founded to honor the true value of Vietnamese Oud and protect a heritage challenged by inconsistency and imitation.     Chapter 1: The One Who Was Chosen Through an auspicious encounter with...