HAGA Oud (Hoang Giang Agarwood Co., Ltd.), a leading supplier of natural Vietnamese Oud to the GCC, has introduced HAGA Smartoud new packaging for its entire collection. The new boxes roll out across all GCC markets from 1 November 2026. What is inside does not change: the same 100% natural Vietnamese Oud, the same net weight, the same price and the same SKU codes.

Key facts at a glance:

• Availability: All GCC markets, from 1 November 2026

• What changes: The outer box – colour, pattern and labelling

• What stays the same: 100% natural Vietnamese Oud, formula, net weight, price, product names and SKU codes

• Transition: Old and new packaging on shelves together until 30 November 2026 – both are genuine HAGA Oud

1. Why HAGA Smartoud Has a New Look After 13 Years

For 13 years, HAGA Smartoud has been part of daily life in Gulf homes, majlis and Oud stores. Over that time, the collection has grown, and so has the need for packaging that speaks to the region at first glance.

The 2026 redesign moves from the previous dark brown box to HAGA Oud’s signature green, giving the range a fresher, more distinctive presence on the shelf:

• Signature green: a brand colour that is easier to recognise among crowded Oud displays.
• Arabic-inspired geometric patterns: refined borders that reflect the culture Oud belongs to.
• Bilingual Arabic–English labels: so customers can identify each grade at a glance.

“Our customers in the Gulf have trusted HAGA Oud for the authenticity of what is inside the box. With the 2026 packaging, we wanted the outside to reflect that same quality: premium, recognizable, and made for the region. ‘Ever Better’ is not a slogan for us; it is how we work.” — Le Thanh Lam, CEO & Founder, HAGA Oud

For a closer look at the finishing on each grade, read our Smartoud 2026 design details article.

2. HAGA Smartoud New Packaging: What Changes and What Stays

A new box often raises one question in the Oud trade: has the product changed too? With HAGA Smartoud, only the outside is new.

What’s new from November 2026:

• Box colour: from dark brown to signature green
• Design: Arabic-inspired geometric patterns
• Labelling: bilingual Arabic–English, with the grade visible at a glance

What stays exactly the same:

• Made with 100% natural Vietnamese Oud
• Same raw material, formula and quality standards
• Same net weight
• Same price
• Same product names and SKU codes

3. The Full HAGA Smartoud Range in New Packaging

The new design covers every product in the collection, across three signature grades and three formats.

Three Signature Grades:

• Premium
• Deluxe
• Luxury

Two Cylinder Sizes: 3 mm and 6 mm

Every HAGA Smartoud grade comes in two cylinder sizes, so you can match the scent to the room:

• 3 mm cylinders, for small spaces. Bedrooms, reading rooms and private corners. A gentle, warm scent that helps ease tension and tiredness and brings a sense of calm. 30 cylinders per box.
• 6 mm cylinders, for large spaces. Living rooms, majlis, offices and yoga rooms. A fuller scent that creates a quiet atmosphere, helps you focus and sparks creative inspiration. 15–16 cylinders per box.

Three Formats for Every Need

• HAGA Smartoud Cylinder (Full Box) – The Complete Experience.
• HAGA Smartoud Mini (Mini Box) – The First Experience.
• HAGA Smartoud Refill (Refill Box) – The Ongoing Experience.

Gift Editions: HAGA Smartoud Luxury and Deluxe Gift Boxes

Created as a thank-you to the Gulf for 13 years of trust, the HAGA Smartoud Gift Boxes both come with a dhow-shaped burner, a nod to the boats that once carried pearls, spices and precious Oud across the Gulf.

• HAGA Smartoud Luxury Gift Box: The finest gift in the range, made to honour guests and loved ones. Its gold dhow burner takes pride of place in the majlis, turning a simple moment into a warm gesture of welcome. Luxury grade, finished in gold foil, available in 3 mm and 6 mm.
• HAGA Smartoud Deluxe Gift Box: An elegant gift with a clean, gentle scent that brings calm to any room, for those you wish well. Deluxe grade, finished in silver foil, available in 3 mm and 6 mm.

Both are made from 100% pure Oud powder, natural Litsea powder and water, and are certified to ISO 9001:2015.

4. Old or New Box: Both Are Genuine HAGA Oud

In the Oud market, packaging is often how customers judge authenticity. That is why HAGA Oud is being clear about the transition.

• Products in the old and new packaging will sit on shelves together until 30 November 2026.
• Both versions are genuine HAGA Oud, with the same Oud, formula and net weight inside.
• If you see a brown box and a green box side by side, you are not choosing between two qualities. Pick either with confidence.

HAGA Smartoud is available across the GCC through HAGA Oud partners in Oman, Kuwait and the UAE. Want to experience HAGA Oud? Ask for HAGA Oud at your trusted Oud store.

5. For Distributors and Retailers: A Smooth Switch

The change has been planned so partners do not need to adjust anything on their side.

• Keep selling existing stock: old packaging can be sold as normal during the transition.
• No system updates: product names and SKU codes stay the same, so price lists, POS and orders remain valid.
• Same price: no repricing for you or your customers.
• Marketing support: updated high-resolution product images and marketing materials are available on request.

Looking for wholesale terms? See our Smartoud wholesale collection or contact the HAGA Oud team.

Hoang Giang Agarwood Ltd, Co is the leading Oud manufacturer in Vietnam, especially famous for the HAGA Oud brand: (1) Committed to delivering Oud products with good and consistently stable quality amongst all batches; (2) Reasonable, competitive prices and transparent, clear pricing policies. Learn more about our Oud products at https://hgagarwood.com/products-page  

The GCC region has official distributors, specifically in the UAE, Kuwait, Oman, and Saudi Arabia.

Firstly, UAE distributor – AHAYCO GROUP:

• Email us at info@uaemarket.ae
• Call us at +971551111194
• DM @hagaoud.gcc

Secondly, KUWAIT distributor – RIVAL:

• Mubarakiya – Eid Al-Nassar Street – opposite Al Mubarakiya School.
• Call us at +96565690555
• DM @hagaoud.kw

In addition, the OMAN distributor –  ECCESSWARY:

• Address: 23 July Street, Salalah City. Our branches in Muscat-Salalah-Sohar-Sur.
• Call us now at +968 9123 9588
• DM @hagaoud.om

Moreover, the SAUDI ARABIA distributor: DM @hagaoud.ksa

Moving on, QATAR distributor – RIVAL: DM @hagaoud.qa

Furthermore, our valued partners:

• The first is Arabian Oud
• The next is Ajmal Perfumes
• Followed by the Afkar General Trading Chain store
• Then is Oudh Al Anfar
• After that, Nabeel Perfumes
• Subsequently Naseem Perfumes
• In addition, Beauty Blends
• And finally Sultan Al Mahruqi Trading retailer

Finally, why choose us – choose Hoang Giang Agarwood’s products

1. Firstly, the factory with modern equipment makes products from start to finish.
2. Secondly, we use 100% natural Agarwood/Oud.
3. Thirdly, all products follow ISO 9001:2015 standards and export rules. And nontoxic chemicals.
4. Finally, we are in the top 10 Agarwood/Oud essential oil companies worldwide (Market Research Future 2017).

 

🌿 HAGA OUD – THE QUINTESSENCE OF VIETNAMESE OUD