Rooted in a traditional craft, HAGA Oud was founded to honor the true value of Vietnamese Oud and protect a heritage challenged by inconsistency and imitation.

 

 

Chapter 1: The One Who Was Chosen

Through an auspicious encounter with a traditional craft, the Founder of HAGA Oud gradually came to recognize the profound value of Vietnamese Oud, while deeply empathizing with the artisans who have endured the rise and fall of this heritage, at a time when misconceptions of inconsistency, counterfeits, and a lack of transparency in the market have obscured genuine values.

This beginning was not merely the coincidence of a “newcomer.” Oud had long been an integral part of the family’s way of life, existing as a quiet cultural presence, preserved through modest and sincere practices. Through deeper engagement with Oud – guided by a favorable karmic connection – the Founder of HAGA Oud, endowed with a refined sense of smell, was able to penetrate the mechanisms of scent perception and clearly distinguish and assess Oud quality.

More importantly, this journey rests upon a solid scientific foundation. International academic research – including findings published by Professor Gishi Honda of Tokyo University, Japan – has identified that Aquilaria trees native to Vietnam produce the highest-quality Oud in the world. The convergence of this scientific validation and personal conviction affirmed that the path chosen by the Founder was not merely an ideal, but a truly rightful direction.

With these destined connections and a sacred belief – to deliver traditional excellence and pure fragrance to those who truly value it – the Founder of HAGA Oud committed to continuous diligent effort, enduring patience, and unwavering faith in authenticity, determined to dispel misconceptions and reveal the true essence of Vietnamese Oud.

 

 

Chapter 2: Searching for the Right Path

Guided by this original ideal, the CEO chose a demanding road: introducing Vietnamese Oud to the Arab world and the affluent Gulf Cooperation Council (GCC) countries – regions where Oud has long been sought after as a noble treasure, revered not only for its spiritual significance but also for its warm, refined aroma and enduring value over time.

In these lands, Oud is present not only in rituals but also woven into daily life, closely tied to both spiritual depth and aesthetic appreciation. This presented a great opportunity as well as a formidable challenge, as only fragrances that are truly natural, deep, and resilient through time could earn recognition.

The early steps were marked by long days of patience – not due to product quality, but because trust had yet to take root. Markets had grown accustomed to synthetic scents, fragrance compounds, and chemical-enhanced aromas. When natural, original Oud was introduced, it felt unfamiliar. Some partners were hesitant to evaluate it, while some customers questioned its authenticity, believing that what they had long known must be “correct.” There were days of carrying dozens of sample sets, hours of silent waiting that ended in quiet departure, and years spent pursuing a single partner only to face repeated refusal.

Many times, the CEO stood at a crossroads: between the path of doing things truthfully – slowly and sustainably – and the path of compromise for faster acceptance. Yet in those moments, the CEO never allowed himself to stray from the belief established at the very beginning. Deep within, he held firm to the understanding that if Oud is born from “wounds” to become a precious essence, then human inner strength can only be forged by courageously passing through adversity. The path of authenticity may be long and arduous, but it is the only path that leads far.

Through persistent presence, openness to rigorous evaluation, and transparency in origin and process, trust gradually took shape – not through words, but through the fragrance itself and the consistency that proved everything.

 

 

Chapter 3: A Sacred Convergence

Looking back on the journey, the CEO of HAGA came to realize that Oud is not shaped by injury alone, but more importantly, nurtured by time. No true Oud forms in haste, just as no lasting value is created overnight.

A quiet awakening emerged as personal growth and enterprise maturity converged with the momentum of Vietnam’s era of renewal and global emergence. At this stage, the journey was no longer about proving quality, but about faith – faith in the chosen path, faith in the cause-and-effect of doing things truthfully, and faith in the long-term value of transparency.

From this belief, HAGA began building more than products. It cultivated a closed and ethical value chain – where customers find peace of mind in using pure Oud, employees work in a meaningful and principled environment, partners grow together through transparency, and beyond that, the broader community benefits from the sustainable values of Vietnamese Oud heritage.

After thirteen years of international recognition, returning home was no longer a personal emotion, but a natural step of the mission. Bringing standards that have been rigorously validated in the Arab and GCC markets back to serve the homeland – the land that has nurtured the world’s finest Aquilaria trees – is how HAGA Oud fulfills its commitment to heritage, to people, and to the future.

This is no longer the story of one individual or one brand alone, but a sacred convergence of time, faith, and responsibility toward the nation.

 

 

Hoang Giang Agarwood Ltd, Co is the leading Oud manufacturer in Vietnam, especially famous for the HAGA Oud brand: (1) Committed to delivering Oud products with good and consistently stable quality amongst all batches; (2) Reasonable, competitive prices and transparent, clear pricing policies.

Learn more about our Oud products at https://hgagarwood.com/products-page  

 

 

The GCC region has official distributors, specifically in the UAE, Kuwait, Oman, and Saudi Arabia.

Firstly, UAE distributor – AHAYCO GROUP:

• Email us at info@uaemarket.ae
• Call us at +971551111194
• DM @hagaoud.gcc

Secondly, KUWAIT distributor – RIVAL:

• Mubarakiya – Eid Al-Nassar Street – opposite Al Mubarakiya School.
• Call us at +96565690555
• DM @hagaoud.kw

In addition, the OMAN distributor –  ECCESSWARY:

• Address: 23 July Street, Salalah City. Our branches in Muscat-Salalah-Sohar-Sur.
• Call us now at +968 9123 9588
• DM @hagaoud.om

Moreover, the SAUDI ARABIA distributor: DM @hagaoud.ksa

Moving on, QATAR distributor – RIVAL: DM @hagaoud.qa

Furthermore, our valued partners:

• The first is Arabian Oud
• The next is Ajmal Perfumes
• Followed by the Afkar General Trading Chain store
• Then is Oudh Al Anfar
• After that, Nabeel Perfumes
• Subsequently Naseem Perfumes
• In addition, Beauty Blends
• And finally Sultan Al Mahruqi Trading retailer

Finally, why choose us – choose Hoang Giang Agarwood’s products

1. Firstly, the factory with modern equipment makes products from start to finish.
2. Secondly, we use 100% natural Agarwood/Oud.
3. Thirdly, All products follow ISO 9001:2015 standards and export rules. And nontoxic chemicals.
4. Finally, we are in the top 10 Agarwood/Oud essential oil companies worldwide (Market Research Future 2017).