Vietnam – 2026: HAGA Oud has introduced its new look, marking a new chapter in the brand’s long-term journey of authenticity, heritage, and trust.

A natural evolution shaped by time

The new visual identity of HAGA Oud is not the result of a sudden change, but the natural outcome of time, maturity, and a journey proven by authentic values. Just as Oud is formed only after years of endurance and resin accumulation, HAGA Oud enters a new chapter only when its character, depth, and trust have been firmly established. This evolution reflects patience rather than haste, and continuity rather than disruption.

From early growth to established maturity

From the fresh green tone of its early beginnings, HAGA Oud steadily built its position through an uncompromising commitment to authenticity and transparency. After more than thirteen years of presence and recognition in some of the world’s most demanding markets – particularly across the Arab region and the Gulf Cooperation Council (GCC) – that youthful green has evolved into a deeper shade: composed, resilient, and enduring.

This shift marks a brand that has moved beyond proving itself, toward one defined by stability and long-term credibility.

A logo rooted in continuity, not change

The renewed HAGA logo preserves its essence. The stylized leaf remains a symbol of the Aquilaria tree – scientifically recognized as producing the highest-quality Oud in the world. The brand name HAGA Oud, presented in both English and Arabic, affirms global presence while expressing deep respect for regions where Oud has been revered for generations.

The statement “The Quintessence of Vietnamese Oud” reinforces a consistent commitment to origin, integrity, and the path HAGA Oud has remained faithful to from the beginning. This refinement is not about novelty but about alignment with the brand’s current maturity stage.

Refinement as a mark of confidence

In this evolution, design elements are not reinvented, but strengthened. Forms have been refined to convey clarity and balance – reflecting a brand that has transitioned from expansion to consolidation, from momentum to mastery. It is a visual expression of confidence built through time, discipline, and trust earned in demanding markets.

Sacred Luxury Green: a color with meaning

At the heart of the new identity lies Sacred Luxury Green, HAGA Oud’s renewed signature color. Deepened from its original tone, this green evokes ancient forests, enduring life, and values cultivated patiently over time – much like Oud itself, which grows richer and more precious with age.

Within Islamic tradition, green symbolizes faith, divine protection, and hope. This resonance aligns naturally with the spiritual role of Oud across the Arab world and the GCC. Combined with Luxury, the color expresses refinement rooted in rarity, authenticity, and meaning – not excess.

Cultural resonance and global respect

The choice of Sacred Luxury Green reflects both cultural understanding and long-term presence in regions where Oud holds deep spiritual and aesthetic significance. It is a quiet gesture of respect, reinforcing HAGA Oud’s position as a brand that listens, learns, and integrates rather than imposes. Each product presented in this renewed green is more than Oud – it is a symbol of harmony between heritage, faith, and contemporary refinement.

From a growing brand to a trusted producer

This moment marks HAGA Oud’s transition from a fast-growing brand to a trusted Oud producer with a strong presence in both domestic and international markets. The new identity is not merely a visual update, but a brand declaration: HAGA Oud has entered a phase of deeper development, grounded in values that have already been tested, proven, and recognized.

A commitment beyond products

As HAGA Oud moves forward, its commitment extends beyond products alone. The brand continues to build lasting material and spiritual value – founded on transparency, trust, and shared prosperity with partners, customers, and communities.

This is not simply a new logo. It is the visible expression of a journey shaped by time, faith, and responsibility – and a reaffirmation of HAGA Oud’s role in elevating the legacy of Vietnamese Oud on the global stage.

Hoang Giang Agarwood Ltd, Co is the leading Oud manufacturer in Vietnam, especially famous for the HAGA Oud brand: (1) Committed to delivering Oud products with good and consistently stable quality amongst all batches; (2) Reasonable, competitive prices and transparent, clear pricing policies.

Learn more about our Oud products at https://hgagarwood.com/products-page  

The GCC region has official distributors, specifically in the UAE, Kuwait, Oman, and Saudi Arabia.

Firstly, UAE distributor – AHAYCO GROUP:

• Email us at info@uaemarket.ae
• Call us at +971551111194
• DM @hagaoud.gcc

Secondly, KUWAIT distributor – RIVAL:

• Mubarakiya – Eid Al-Nassar Street – opposite Al Mubarakiya School.
• Call us at +96565690555
• DM @hagaoud.kw

In addition, the OMAN distributor –  ECCESSWARY:

• Address: 23 July Street, Salalah City. Our branches in Muscat-Salalah-Sohar-Sur.
• Call us now at +968 9123 9588
• DM @hagaoud.om

Moreover, the SAUDI ARABIA distributor: DM @hagaoud.ksa

Moving on, QATAR distributor – RIVAL: DM @hagaoud.qa

Furthermore, our valued partners:

• The first is Arabian Oud
• The next is Ajmal Perfumes
• Followed by the Afkar General Trading Chain store
• Then is Oudh Al Anfar
• After that, Nabeel Perfumes
• Subsequently Naseem Perfumes
• In addition, Beauty Blends
• And finally Sultan Al Mahruqi Trading retailer

Finally, why choose us – choose Hoang Giang Agarwood’s products

1. Firstly, the factory with modern equipment makes products from start to finish.
2. Secondly, we use 100% natural Agarwood/Oud.
3. Thirdly, all products follow ISO 9001:2015 standards and export rules. And nontoxic chemicals.
4. Finally, we are in the top 10 Agarwood/Oud essential oil companies worldwide (Market Research Future 2017).