HAGA Smartoud has been recognized as one of HAGA Oud’s signature Oud incense collections for over a decade, trusted by distributors and customers across the GCC for its premium Vietnamese Oud and consistent quality.

In 2026, HAGA Smartoud enters a new chapter with a refreshed packaging design and visual identity. Developed and manufactured by HAGA Oud in Vietnam, the new packaging reflects the evolution of the HAGA brand while maintaining the core product quality and Oud experience customers have come to trust.

From its updated logo and color identity to its Arabian-inspired geometric patterns and clearer product structure, every element has been designed with both the GCC market and everyday Oud users in mind.

 

 

 

1. Why HAGA Smartoud Introduced a New Brand Look

The new HAGA Smartoud packaging is more than a visual update. It represents the next stage of HAGA Oud’s brand evolution after years of serving distributors, retailers, and Oud customers across Saudi Arabia and the wider GCC.

As HAGA Oud continues to develop internationally, the new packaging creates a stronger and more recognizable visual identity across the Smartoud collection. The updated logo, refined typography, color system, and packaging structure work together to create a more modern and unified appearance.

At the same time, the redesign is not a change to the core Smartoud experience. HAGA Smartoud continues to be manufactured in Vietnam under HAGA Oud’s controlled production and quality standards.

The goal is simple: a new look that feels more relevant to today’s market while keeping the trusted Oud experience customers already know.

 

 

2. HAGA Smartoud Packaging Inspired by Arabian Culture

The new HAGA Smartoud packaging was designed with a strong understanding of the cultural environment of the GCC. Several elements work together to create this connection:

• Arabian geometric patterns: Elegant geometric borders inspired by traditional Islamic art, enhanced with premium foil finishing for greater depth and refinement.
• Signature Saudi-inspired green: Green remains an important part of the new Smartoud identity, creating a familiar visual connection with customers in the GCC while supporting the refreshed HAGA brand identity.
• Cleaner and more modern design: A clearer layout and structured visual system make the different Smartoud collections easier to recognize across retail, wholesale, and distributor channels.

The design is therefore not only about looking more premium. It also reflects HAGA Oud’s understanding and respect for the culture of the markets it serves.

 

 

3. Three Smartoud Collections: Luxury, Deluxe, and Premium

The new packaging introduces a clearer visual structure across three Smartoud grades, helping distributors and customers identify different product levels more easily.

• Luxury: The highest-tier collection, featuring elegant gold foil accents, embossed HAGA Oud elements, and a refined premium presentation.
• Deluxe: Distinguished by sophisticated silver foil details and an Oud-inspired wood texture, balancing premium presentation with practical everyday use.
• Premium: Built around HAGA Oud’s signature green identity, with a clean and modern appearance designed for easy recognition across retail and distribution channels.

Together, these three grades create a clearer product hierarchy while maintaining a consistent HAGA Smartoud identity.

 

 

4. Three Smartoud Box Formats for Different Experiences

The 2026 packaging also introduces a clearer structure across three box formats. Each one is designed around a different customer occasion and usage pattern, giving distributors more flexibility when serving different market needs.

 

Full Box — The Complete Experience

Rooted in culture and tradition, made for every occasion.

The Full Box offers the complete Smartoud experience, making it suitable for special occasions, gifting, hosting guests, and customers looking for a complete Oud set.

 

 

Mini Box — The First Experience

Compact, ready to use with a wooden burner included.

The Mini Box is designed for customers experiencing Smartoud for the first time. Its compact format includes a wooden burner, allowing customers to start using the product immediately.

 

 

Refill Box — The Ongoing Experience

Reuse your burner, enjoy Oud again & save more.

The Refill Box is designed for regular Smartoud users who already have a wooden burner. Customers can reuse their existing burner instead of purchasing another complete set, helping reduce unnecessary packaging and accessory costs.

This format also provides a practical solution for repeat purchases and everyday Oud use.

Smartoud is available in 3mm and 6mm cylinder formats, giving distributors additional options when serving different customer preferences and usage needs.

 

5. What Has Not Changed: The Smartoud Experience

Although the packaging has evolved, the core Smartoud product experience remains unchanged.

HAGA Smartoud continues to be made from Vietnamese Oud and manufactured by HAGA Oud in Vietnam through a controlled production process and quality standards.

Customers and distributors can continue to expect:

• Premium Vietnamese Oud incense
• Carefully controlled manufacturing
• No added fragrance or artificial scent
• Consistent product quality
• Professional quality control
• Reliable supply for international partners

The new packaging represents a stronger visual identity rather than a change to the core product itself. HAGA Oud has also updated product information and packaging standards to provide clearer and more transparent communication for customers.

 

 

6. Discover the New Era of HAGA Smartoud

The new HAGA Smartoud packaging represents the next chapter of the collection. Inspired by Arabian culture, refined through a modern visual identity, and supported by HAGA Oud’s Vietnamese Oud manufacturing expertise, the 2026 packaging brings together culture, product clarity, and everyday usability.

With three grades — Luxury, Deluxe, and Premium — and three box formats — Full Box, Mini Box, and Refill Box — the new Smartoud collection gives distributors more ways to serve different customer needs.

Whether customers are discovering Smartoud for the first time, choosing a complete set for a special occasion, or returning for regular Oud use, there is a format designed for the experience.

A new look. The same trusted experience.

Explore the new HAGA Smartoud collection or contact HAGA Oud to learn more about wholesale and distribution opportunities across the GCC.

 

 

Hoang Giang Agarwood Ltd, Co is the leading Oud manufacturer in Vietnam, especially famous for the HAGA Oud brand: (1) Committed to delivering Oud products with good and consistently stable quality amongst all batches; (2) Reasonable, competitive prices and transparent, clear pricing policies. Learn more about our Oud products at https://hgagarwood.com/products-page  

The GCC region has official distributors, specifically in the UAE, Kuwait, Oman, and Saudi Arabia.

Firstly, UAE distributor – AHAYCO GROUP:

• Email us at info@uaemarket.ae
• Call us at +971551111194
• DM @hagaoud.gcc

Secondly, KUWAIT distributor – RIVAL:

• Mubarakiya – Eid Al-Nassar Street – opposite Al Mubarakiya School.
• Call us at +96565690555
• DM @hagaoud.kw

In addition, the OMAN distributor –  ECCESSWARY:

• Address: 23 July Street, Salalah City. Our branches in Muscat-Salalah-Sohar-Sur.
• Call us now at +968 9123 9588
• DM @hagaoud.om

Moreover, the SAUDI ARABIA distributor: DM @hagaoud.ksa

Moving on, QATAR distributor – RIVAL: DM @hagaoud.qa

Furthermore, our valued partners:

• The first is Arabian Oud
• The next is Ajmal Perfumes
• Followed by the Afkar General Trading Chain store
• Then is Oudh Al Anfar
• After that, Nabeel Perfumes
• Subsequently Naseem Perfumes
• In addition, Beauty Blends
• And finally Sultan Al Mahruqi Trading retailer

Finally, why choose us – choose Hoang Giang Agarwood’s products

1. Firstly, the factory with modern equipment makes products from start to finish.
2. Secondly, we use 100% natural Agarwood/Oud.
3. Thirdly, all products follow ISO 9001:2015 standards and export rules. And nontoxic chemicals.
4. Finally, we are in the top 10 Agarwood/Oud essential oil companies worldwide (Market Research Future 2017).