HAGA Oud Invests in Employee with Storytelling for Business Growth
At HAGA Oud, our mission is to deliver the purest essence of Oud while nurturing the growth and well-being of our team. We believe that empowering our employees with new skills is key to our success and a core part of our commitment: “Enhancing the quality of life for all employees.”
In line with this mission, HAGA Oud proudly hosted a professional development workshop on Saturday, August 2, 2025, titled “Storytelling for Business Growth & Branding.” This insightful session was led by the esteemed expert Nguyễn Thị Thu Hòa from ACC Knowledge Connection Joint Stock Company.
Cultivating a Culture of Storytelling
The workshop was designed to equip our employees with a powerful new skillset, helping them to master the art of storytelling. The agenda focused on three key pillars:
- Understanding the Impact: Participants gained a deep understanding of how storytelling is a vital tool for building a strong brand identity, driving sales, and fostering a cohesive internal culture.
- Mastering Effective Methods: The session provided proven methods for crafting compelling narratives, with a special focus on strategies suitable for service, design, and construction-oriented businesses—a perfect fit for communicating the intricate craftsmanship behind our premium Oud products.
- Building a Competitive Edge: Our team learned to leverage storytelling to create a competitive advantage and, most importantly, to inspire both our customers and our colleagues.
Putting Storytelling into Practice
The highlight of the workshop was the practical application, where HAGA Oud’s employees practiced creating stories for real-world scenarios across different departments:
- Branding: Crafting the narrative of HAGA Oud’s heritage and commitment to sustainability.
- Sales: Telling the unique story of each Oud chip or oil to connect with customers on a deeper level.
- HR: Building a strong internal culture by sharing personal and professional stories.
- Customer Service: Using stories to build rapport and trust with our valued clients.
A Commitment to Growth and Excellence
This workshop is a testament to HAGA Oud’s dedication to continuous learning and employee development. By investing in professional skills like storytelling, we are not only improving our team’s capabilities but also enriching the way we share our passion for Oud with the world. We believe that a strong, inspired team is the foundation of a truly exceptional brand.
At HAGA Oud, our commitment extends beyond delivering the finest Oud products; it’s deeply rooted in nurturing the very environment that provides us with this precious natural resource. Find more at HAGA Oud’s news.
Explore HAGA Oud’s commitment to quality and sustainability.
Discover our range of premium Oud products.
The GCC region has official distributors: specifically, the UAE, Kuwait, Oman, and Saudi Arabia.
Firstly, UAE distributor – AHAYCO GROUP:
- Email us at info@uaemarket.ae
- Call us at +971551111194
- DM @hagaoud.gcc
Secondly, KUWAIT distributor – RIVAL:
- Mubarakiya – Eid Al-Nassar Street – opposite Al Mubarakiya School.
- Call us at +96565690555
- DM @hagaoud.kw
In addition, the OMAN distributor – ECCESSWARY:
- Address: 23 July Street, Salalah City. Our branches in Muscat-Salalah-Sohar-Sur.
- Call us now at +968 9123 9588
- DM @hagaoud.om
Moreover, the SAUDI ARABIA distributor: DM @hagaoud.ksa
Moving on, QATAR distributor – RIVAL: DM @hagaoud.qa
Furthermore, our valued partners:
- The first is Arabian Oud
- The next is Ajmal Perfumes
- Followed by the Afkar General Trading Chain store
- Then is Oudh Al Anfar
- After that, Nabeel Perfumes
- Subsequently Naseem Perfumes
- In addition, Beauty Blends
- And finally, Sultan Al Mahruqi Trading retailer
Finally, why choose us – choose Hoang Giang Agarwood’s products
- Firstly, the factory with modern equipment makes products from start to finish.
- Secondly, we use 100% natural Agarwood.
- Thirdly, all products follow ISO 9001:2015 standards and export rules. And nontoxic chemicals.
- Finally, we are in the top 10 Agarwood/Oud essential oil companies worldwide (Market Research Future 2017).
