HAGA Oud is a pioneer in Vietnam’s Oud industry, delivering authentic Oud products from a 50-hectare plantation and modern factory to markets worldwide.

 

 

Trusted across the Middle East and Europe, HAGA Oud is recognized for its premium oil-steamed products, essential oils, and Smartoud.

2014 – The Beginning of HAGA Oud’s Journey from Vietnam to the world

• From the very first Aquilaria seedlings and with a family legacy of 10 years in the Oud industry, Hoang Giang Oud Co., Ltd. was officially established on May 30, 2014, with the brand name HAGA Oud.
• Built its first factory in La Gi, Lam Dong (previously Binh Thuan).
• Focused on producing Oud chips and chunks, with natural Oud products as the core line.
• Choose an export-oriented strategy toward various international markets, especially the Middle East—a distinctive direction compared to other domestic businesses.
• HAGA Oud also laid the foundation for sustainable Aquilaria plantation management in Vietnam, pioneering scientific induction methods that would later be scaled up.

 

 

2015 – Expanding Oud Production and Product Innovation

• Expanded production scale with diversified services and product lines.
• Introduced Oud consumer products (Smartoud, stick, cone incense) to the market with a few initial lines and simple packaging.
• Commissioned a modern Oud oil distillation system.
• Developed its own Aquilaria plantation and natural Oud induction techniques, ensuring a stable and high-quality raw material supply.

 

 

2016 – Scaling Up Oud Oil and Oud Craftsmanship

• Expanded the essential oil distillation system.
• Continued strong growth to become a large-scale manufacturer and supplier with diverse product lines: high-grade Oud oil for luxury perfumes, Oud raw materials for essential oil, finished Oud, handicrafts, and more.

 

 

2017 – HAGA Oud Among Top 10 Global Oud Oil Exporters

• Ranked among the Top 10 Key players of Oud essential Oil in the world by Market Research Future.
• Strengthened exports, penetrating major Oud markets such as the GCC region, India, China, Taiwan, the U.S., Italy, France, and built trust with top-tier partners.
• Owned a 50-hectare Aquilaria plantation and a 20,000 m² modern factory in Lam Dong (previously Binh Thuan).

 

 

2018 – Reaching Global Markets with Oud at Beautyworld Middle East

• Expanded the manufacturing plant.
• Participated in Beautyworld Middle East, a major milestone in its global expansion.
• Completed a diversified product system across multiple categories and tiers, catering to wider consumer preferences, and started to target the domestic market.
• Opened its first showroom in Phan Thiet and expanded local distribution.
• Launched the innovative HAGA Smartoud line, achieving impressive growth.
• Showcased at major international exhibitions such as Beautyworld Middle East and the Fragrance Innovation Summit.
• First recognition as a Vietnamese pioneer brand at an international trade event, receiving special mention from regional trade media.

 

 

2019 – ISO Certification and Oud Factory Upgrade

• Achieved ISO 9001:2015 certification (April 2019) from AQS GLOBAL.
• Opening HAGA House showroom, a beautiful and peaceful place for Oud scent enjoyment.
• Returned to key Middle Eastern trade fairs and exhibitions with a strong reception and success.
• Promoted brand domestically through agricultural fairs in Phan Thiet, cultural festivals (e.g., Thay Thim shrine), and Family Day events.
• Further refined product systems for both domestic and international markets.
• Upgraded the Oud oil factory with semi-automated, large-scale technology—the most advanced in Vietnam.

 

 

2020–2021 – Sustaining Oud Exports Amid Global Challenges

• Official distributors in the UAE, Kuwait, and Oman.
• Despite global disruptions, HAGA Oud maintained production and export capacity, continuing to strengthen its supply chain and international partnerships.
• Focused on sustainable plantation management and improving technology for Oud induction and essential oil extraction.

 

 

2022 – ISO Renewal and Stronger Control in Oud Production

• Achieved ISO 9001:2015 certification renewal for its production and trading processes.
• Continued investment in closed-loop production, ensuring product quality and traceability from plantation to finished product.
• Launched pilot e-commerce platforms in Vietnam, combining traditional retail with digital presence.

 

 

2023 – Growing the Vietnamese Market, Building a Global Oud Brand

• New Domestic Market Growth: Building on its strong foundation in international markets, HAGA Oud achieved remarkable expansion in the Vietnamese domestic market, with a wider range of products tailored to local preferences.
• Leveraged international credibility to enhance domestic reputation, positioning HAGA Oud as both a trusted local supplier and a famous international brand name.
• Maintained recognition as one of the Top 10 key players in the global Oud essential oil market (Market Research Future).
• Expanded digital presence and e-commerce channels, increasing brand visibility worldwide.

 

 

2024 – Pioneer of Vietnamese Oud on the International Stage

• Celebrated its role as a pioneer among Vietnam’s first large-scale Oud manufacturers, with exclusive extraction technology and modern facilities.
• Operated a 50-ha Aquilaria plantation and a 20,000 m² factory, securing cost control and quality leadership.
• Became the only Vietnamese brand featured on Beautyworld Middle East’s website.
• Expanded regional distribution with a new partnership in Oman – ECCESSWARY – a leading retailer, one of the country’s most well-known retail chains. This milestone marked a breakthrough, as it is rare for an external brand from Vietnam to be featured in such a prestigious network — a testament to HAGA Oud’s growing global recognition and credibility.

 

 

2025 – New Oud Products, GCC Expansion, and Community Impact

• Exhibited at Beautyworld Saudi Arabia 2025, showcasing distinctive Vietnamese Oud.
• Participated in the Vietnamese Export Fair 2025, promoting its unique products to global buyers.
• Launched HAGA Oud Nawadir, positioned as “Stand Out From The Crowd,” with certified non-toxic, heavy-metal-free smoke.
• Showcased HAGA Ant Nest Oud at the Oman Perfume Show 2025, receiving excellent feedback for its rare and rich aroma.
• Organized a community wellness day—free medical consultations in collaboration with Tan Hai Commune Police and La Gi Regional General Hospital, reinforcing its social responsibility.

 

 

Over the past 11 years, HAGA Oud has grown from a pioneering Vietnamese producer into a globally recognized name in the Oud industry. With milestones ranging from sustainable plantations and ISO-certified production to international exhibitions and prestigious retail partnerships, the brand has consistently set new benchmarks for quality and innovation.

Today, HAGA Oud not only delivers premium Oud oils, Oil-steamed Oud, and sustainable Oud products to markets across the Middle East, Europe, and Asia, but also champions Vietnam’s role on the global stage. As the journey continues, HAGA Oud remains committed to heritage, excellence, and bringing the authentic essence of Vietnamese Oud to the world.

 

 

Hoang Giang Agarwood Ltd, Co is the leading Oud manufacturer in Vietnam, especially famous for the HAGA Oud brand: (1) Committed to delivering Oud products with good and consistently stable quality amongst all batches; (2) Reasonable, competitive prices and transparent, clear pricing policies.

Learn more about our Oud products at https://hgagarwood.com/products-page  

 

 

The GCC region has official distributors, specifically in the UAE, Kuwait, Oman.

Firstly, the UAE distributor – AHAYCO GROUP:

• Email us at info@uaemarket.ae
• Call us at +971551111194
• DM @hagaoud.gcc

Secondly, the KUWAIT distributor – RIVAL:

• Mubarakiya – Eid Al-Nassar Street – opposite Al Mubarakiya School.
• Call us at +96565690555
• DM @hagaoud.kw

In addition, the OMAN distributor –  ECCESSWARY:

• Address: 23 July Street, Salalah City. Our branches in Muscat-Salalah-Sohar-Sur.
• Call us now at +968 9123 9588
• DM @hagaoud.om

Moreover, the SAUDI ARABIA distributor: DM @hagaoud.ksa

Moving on, QATAR distributor – RIVAL: DM @hagaoud.qa

Furthermore, our valued partners:

• The first is Arabian Oud
• The next is Ajmal Perfumes
• Followed by the Afkar General Trading Chain store
• Then is Oudh Al Anfar
• After that, Nabeel Perfumes
• Subsequently Naseem Perfumes
• In addition, Beauty Blends
• And finally, Sultan Al Mahruqi Trading retailer

Finally, why choose us – choose Hoang Giang Agarwood’s products

1. Firstly, the factory with modern equipment makes products from start to finish.
2. Secondly, we use 100% natural Agarwood/Oud.
3. Thirdly, all products follow ISO 9001:2015 standards and export rules. And nontoxic chemicals.
4. Finally, we are in the top 10 Agarwood/Oud essential oil companies worldwide (Market Research Future 2017).