Official: New Logo Announcement: Introducing HAGA Oud’s new brand identity

We are proud to announce the launch of the new logo as part of the ongoing evolution of our brand.

 

 

Our professional profile has grown and evolved over the last 07 years, and now it is time for a change. We have altered our logo to reflect who we are today and to symbolize our dynamic future.

Symbolically, from the beginning of our business, Hoang Giang Agarwood Ltd. chose our logo symbol as an Aquilaria Crassna leaf to create the impression of an eco-friendly, forestry manufacturer that orientates our path towards the past seven years and more ahead. Aquilaria Crassna tree is the raw material for the production of Oud (Agarwood) products and the soul of the Oud industry.

From this precious gift of Nature, Hoang Giang Agarwood Ltd. always reminds us of the gratitude toward Nature for the quintessence of each product, of the responsibility for the environment, and the local people on the land have given us this material. This is also a strong affirmation of the initiative in raw materials for a closed-production process with stable output.

Basically, the new logo crystalizes our company name “Hoang Giang Agarwood” into “HAGA Oud”, which “HAGA” represents “Hoang Giang”, and “Oud” is a synonym of “Agarwood” in a more common way. Also, the new design of our brand name HAGA Oud is integrated with both the English and the Arabic languages.

 

 

Inspired by the name Hoang Giang in combination with the word “Halal”-the sacred word in the Middle Eastern culture, also the area of our partners in strategic cooperation with, Hoang Giang Agarwood Ltd., Hoang Giang has placed “HAGA” as an important brand positioning element in HAGA Oud new brand identity.

On top of that, integrated with both the English and the Arabic brand name, our new HAGA Oud logo strongly affirms the Vietnamese Agarwood (Oud) brand, the company itself, and more specifically the ambition to reach a world full of assertiveness.

HAGA Oud’s logo color is a harmonious combination of two main colors: Green & White. Green shows HAGA Oud business orientation – environmentally friendly and sustainable development with more regeneration than exploitation, planting 10 exploiting 01. Besides, forest regeneration, environmental protection, and rational exploitation are also sustainable development orientations that HAGA Oud is constantly aiming for. White is the color of trust and confidence in going with partners and bringing mutual benefits on the business path as the mission: ” Cooperating and achieving success together” that HAGA Oud always pursues. The white color also symbolizes purity, and originality as HAGA Oud’s commitment to 100% natural ingredients, and original Oud scent in each product when it is delivered to Partners and Customers.

 

 

Especially, proud as we are of our hometown’s rich history and deep roots, HAGA Oud’s stylized letter “A” tells a whole & true story of who we are & where we are from. The “A” design stands for the image of a prow riding on mountainous waves heading unfiecelessly towards the big sea, joining the bigger game of the world with enormous determined efforts of the sea-land children. La Gi hometown – where the beginning of the story of HAGA Oud’s business journey, where the first factory was located, the first cleaning tables were placed, the first simple oil furnaces were bought – till now made us a manufacturer ranked Top 10, on the path to becoming TOP 3 Key Players of Agarwood market in the world.

Additionally, Vietnamese Oud is a product that is trusted by customers in countries around the world, especially Arab countries. HAGA Oud has the desire to reach out to the big sea to bring the Essence of Vietnamese Oud to deliver it to friends around the world, bringing the best values ​​to its customers, partners, and customers.

The stylized letter “A” also has the look of a roof. HAGA Oud is not only a manufacturer but also the roof of a big family of employees, because “Enhancing the quality of life for all employees” is always the principle that HAGA Oud always pays attention to.

 

 

The task in the upcoming months will be to update all our online & offline presence with the new logo. We realize that changing a logo is a process that can involve many steps and take some time, so we will finalize it gradually.

Finally, Hoang Giang Agarwood Ltd. with the brand HAGA Oud is thankful to our beloved partners & customers, for trusting & choosing our product and having them presented in your business, your daily lives, in many countries around the world, for such a long time till now. With the commitment to the good and even better quality that will always be worth the value you spend, hope that we could be your business partner on every journey. Last but not least, we are always looking forward to receiving your encouragement and accompanying you on the further paths of a together better future.