The Oman Perfume Show 2026 has officially concluded, leaving the halls of the Oman Convention & Exhibition Centre (OCEC) in Muscat filled with the lingering, majestic scents of the Orient. 

This year’s sixth edition was the largest to date, featuring over 200 exhibitors and attracting tens of thousands of visitors from across the GCC and the globe. Among the international highlights of the show was the prominent presence of HAGA Oud, the leading Vietnamese manufacturer that has become a staple for luxury fragrance connoisseurs in Oman.

The Cultural Heart of the 2026 Show

Under the auspices of HH Sayyida Basma bint Fakhri bin Taimur Al Said, the 2026 show unveiled a new visual identity inspired by Oman’s ancient role as the “Land of Perfumes.” While Omani frankincense and Jabal Al Akhdar roses took center stage, the event emphasized the historical trade routes that connected Oman to the world—a connection Haga Oud continues to honor by bringing the finest Vietnamese Oud to the Sultanate.

HAGA Oud: Bringing the Quintessence of Vietnam to Muscat

Participating as a key international exhibitor, HAGA Oud once again proved why it is a global leader in the production of high-quality, sustainable Oud. Following their massive success in previous years, HAGA Oud’s 2026 showcase focused on transparency, purity, and the “Smartoud” lifestyle.

Best-Sellers and Crowd Favorites

Visitors to the HAGA Oud booth were treated to an immersive olfactory experience. The top-performing products this year included:

• HAGA Ant Nest Oud: Building on its reputation from 2025, this rare and meticulously crafted product remained a top choice for those seeking a deep, complex aroma.

• HAGA Smartoud: A favorite for modern Omani households, offering the traditional scent of Oud with a clean, easy-to-use application.

• HAGA Oud Chips: Highly sought after for steaming traditional Omani attire, these chips are renowned for their long-lasting fragrance and high oil content.

“Our mission at the Oman Perfume Show is to bridge the gap between nature’s most guarded secrets and the luxury fragrance market,” stated the HAGA Oud team. “Seeing the love for Vietnamese Oud in the heart of Oman is a testament to the universal language of scent.”

Why the Oman Perfume Show Matters for the Industry

With the GCC fragrance market valued at over $3 billion, the Oman Perfume Show 2026 served as a vital platform for:

• Exclusive Product Launches: Many brands used the event to debut 2026 collections.

• B2B Networking: Connecting manufacturers like Haga Oud with local distributors and luxury retailers.

• Cultural Exchange: Blending traditional Omani heritage with international innovations from Vietnam, Saudi Arabia, and beyond.

Looking Ahead

The success of HAGA Oud at the 2026 show reinforces the growing demand for authentic, factory-direct Oud products. As the exhibition continues to grow, it solidifies Muscat’s status as a premier destination for the global perfume industry. Experience the Scent of Luxury: Missed the show? You can still experience the magic of the Oman Perfume Show 2026 through our local partners.

Hoang Giang Agarwood Ltd, Co is the leading Oud manufacturer in Vietnam, especially famous for the HAGA Oud brand: (1) Committed to delivering Oud products with good and consistently stable quality amongst all batches; (2) Reasonable, competitive prices and transparent, clear pricing policies.

Learn more about our Oud products at https://hgagarwood.com/products-page  

The GCC region has official distributors, specifically in the UAE, Kuwait, Oman, and Saudi Arabia.

Firstly, UAE distributor – AHAYCO GROUP:

• Email us at info@uaemarket.ae
• Call us at +971551111194
• DM @hagaoud.gcc

Secondly, KUWAIT distributor – RIVAL:

• Mubarakiya – Eid Al-Nassar Street – opposite Al Mubarakiya School.
• Call us at +96565690555
• DM @hagaoud.kw

In addition, the OMAN distributor –  ECCESSWARY:

• Address: 23 July Street, Salalah City. Our branches in Muscat-Salalah-Sohar-Sur.
• Call us now at +968 9123 9588
• DM @hagaoud.om

Moreover, the SAUDI ARABIA distributor: DM @hagaoud.ksa

Moving on, QATAR distributor – RIVAL: DM @hagaoud.qa

Furthermore, our valued partners:

• The first is Arabian Oud
• The next is Ajmal Perfumes
• Followed by the Afkar General Trading Chain store
• Then is Oudh Al Anfar
• After that, Nabeel Perfumes
• Subsequently Naseem Perfumes
• In addition, Beauty Blends
• And finally Sultan Al Mahruqi Trading retailer

Finally, why choose us – choose Hoang Giang Agarwood’s products

1. Firstly, the factory with modern equipment makes products from start to finish.
2. Secondly, we use 100% natural Agarwood/Oud.
3. Thirdly, all products follow ISO 9001:2015 standards and export rules. And nontoxic chemicals.
4. Finally, we are in the top 10 Agarwood/Oud essential oil companies worldwide (Market Research Future 2017).