The GCC region – from the high-end boutiques of Dubai to the traditional majlis of Muscat – has a profound appreciation for Oud and the “quiet strength” it represents. This International Women’s Day, we celebrated the women of HAGA Oud...

At HAGA Oud, we believe that business success goes hand-in-hand with community support. As the Lunar New Year (Tet) approaches, we are honored to contribute to the local welfare, ensuring that every family can experience a warm and joyful festive...

The Oman Perfume Show 2026 has officially concluded, leaving the halls of the Oman Convention & Exhibition Centre (OCEC) in Muscat filled with the lingering, majestic scents of the Orient.  This year’s sixth edition was the largest to date, featuring...

Vietnam – 2026: HAGA Oud has introduced its new look, marking a new chapter in the brand’s long-term journey of authenticity, heritage, and trust.   A natural evolution shaped by time The new visual identity of HAGA Oud is not...

Rooted in a traditional craft, HAGA Oud was founded to honor the true value of Vietnamese Oud and protect a heritage challenged by inconsistency and imitation.     Chapter 1: The One Who Was Chosen Through an auspicious encounter with...

HAGA Oud hosts an educational tour for students, showcasing transparent and sustainable Aquilaria Crassna production in Vietnam.     The Journey of “Black Gold” On December 23rd, HAGA Oud Factory (Lam Dong, Vietnam) welcomed students from Tan Phuoc 3 school...

Rooting Wellness in Heritage: HAGA Oud proudly sponsors the Community Run at the Dinh Thay Thim Cultural & Tourism Festival 2025. This initiative highlights our commitment to healthy lifestyles, mental wellness, and building strong communities. Through this event, HAGA Oud...

In the world of luxury fragrances and natural wellness, the allure of Oud is undeniable. But what truly defines authentic, high-quality Oud? At HAGA Oud, we believe it’s a story best told not through marketing fluff, but through direct experience....